تسويق المنتجات والخدمات الصحية - دراسة مقارنة
Marketing of Health Products and Services - A Comparative Study
- الباحث
- نعمت محمد مصطفى الجبوري
- المشرف
- مهند إبراهيم علي الجبوري
- الجامعة
- جامعة الموصل
- الكلية / القسم
- كلية الحقوق / القانون الخاص
- الشهادة
- دكتوراه
- السنة
- 2023
- لغة الرسالة
- عربي
- الكلمات المفتاحية
- تسويق المنتجات الصحية ; الخدمات الصحية ; القانون التجاري ; حماية المستهلك
Abstract
Marketing is a modern economic science, and virtually every commercial activity includes a marketing component. Despite the importance of the sales process, it represents only the surface compared to marketing activities. In the absence of general legal regulation, especially for healthcare products and services, where conflicting interests must be reconciled, the situation becomes more complex. It's essential to ensure necessary consumer protection separately from general rules, as consumers are absent from the marketing relationship, with healthcare professionals and marketers being the key parties involved. Despite abundant healthcare legislation, it hasn't provided comprehensive legal regulation that matches the importance and status of marketing activities, including promotion, advertising, pricing, and distribution. Unlike marketing in other fields, consumers remain absent as a party in the marketing relationship within healthcare products and services, with only marketers and healthcare professionals involved. The application of warranty law is a fundamental step in regulating the healthcare market, providing support for investment and pushing private healthcare institutions to enhance their services. It also fosters competition among them and offers centralized control over marketing activities, private agreements, and unnecessary practices that could harm consumer interests. In contrast to commercial principles and market laws, pricing is the cornerstone in marketing healthcare products and services. It requires compliance with specific requirements and standards before obtaining a license, subject to scrutiny by healthcare regulatory bodies and other entities such as the Competition Council, Consumer Protection Council, and Consumer Protection Associations. Ministry of Higher Education and Scientific Research University of Mosul College of Rights Marketing of Healthcare Products and Services A Comparative Study PhD Dissertation in Private Law/Commercial Law Neamat Mohammed Mustafa Al-Jubouri Supervised by Muhannad Ibrahim Ali Al-Jubouri Assistant Professor in Commercial Law 2023- AD 1445-AH Ministry of Higher Education and Scientific Research University of Mosul College of Rights Marketing of Healthcare Products and Services A Comparative Study PhD Dissertation Submitted By Neamat Mohammed Mustafa Al-Jubouri To The Council of College of Law/University of Mosul in Partial Fulfillment of the Requirements of the PhD Degree in Private Law Supervised by Muhannad Ibrahim Ali Al-Jubouri Assistant Professor in Commercial Law 2023- AD 1445-AH
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